Integrated Times Square Promotion Campaign 2013
Times Square decorated several floors including Cine Times and food & beverage levels. They launched a integrated campaign for this special decoration with television commercial, print advertising and social media marketing. The latter is handled by us.
We selected two most popular social media platforms to promote this campaign, Facebook & Instagram. We launched 6 mini games on Facebook and increased approxmately 10,000 fans.
For Instagram, we hash tagged the mini games and invited Instagram users to take photos of the highlighted features of Times Square, like the big screen, the clock tower and the long escalators. By engaging the public, we made a video with the photos taken to show different sides of Times Square, which is also the core purpose of the campaign, “It’s Your Times”.